The Exciting Debut of MINI Vegan Interiors
MINI of Knoxville is proud to announce that MINI will bring vegan interiors to the United States market in 2023. There are many positive implications, both on the environment and locally, on our Maryville, TN, area customers. They'll be arriving sooner than you think, so be sure to keep a watchful eye on our constantly changing new MINI inventory!
The primary challenge that MINI overcame was the steering wheel. Offering a material that offers the same appearance and durability as real leather is not easy. The driver touches it every day, so it needs to feel authentic.
Why Use an All-Vegan Interior?
Using a completely vegan interior benefits the entire world by reducing CO2e emissions by 85 percent. Climate neutrality and a circular economy are two of the top priorities for MINI, and since around 80 percent of the leather-curating process represents methane gas from cattle rearing, an alternative is necessary.
But that doesn't mean our customers around Farragut will experience any loss of quality compared to traditional leather interiors. Reportedly, this innovative new material resists wear caused by moisture and friction but retains all of the qualities that make leather desirable in the first place.
Other Advantages of Vegan Interiors for Buyers Around Lenoir City
There are some things that vegan interior components do even better than the real thing. For one, it's lightweight – making it perfect for the sporty and economical vehicles that MINI specializes in. Secondly, it's more flexible than leather, allowing it to stretch and give when leather might not. Finally, color! Leather is only available in so many different colors, whereas a synthetic material can be nearly any color you choose.
Oak Ridge, TN, Customers: Watch For Vegan Interiors Soon!
Beginning in 2023, a vegan interior will be easy to find in any MINI product. Call us or stop by the dealership with more questions. Once the cars start arriving, we'll be excited to offer a comprehensive look at the benefits of a vegan interior.
