About Us

MINI of Knoxville is one of the premier MINI dealerships in the country. Our commitment to customer service is second to none. We offer one of the most comprehensive parts and service departments in the automotive industry.

MINI of Knoxville is located next to Grayson BMW, and is part of the Grayson Auto Group, that has served Knoxville, TN since 1978.  MINI of Knoxville opened in July 2010, becoming the newest edition to the Grayson family. 

Our primary concern is the satisfaction of our customers. Our online dealership was created to enhance the buying experience for each and every one of our internet customers. Please feel free to call us at the number listed above or send us an email using the contact us page.


See What Our MINI Customers Have to Say:

Ewilson simply says, ”The customer service was great! I love my new car and couldn't be more pleased with my entire buying experience.

After Mrs. Jackson’s purchase she stated, Top notch customer service and the best buying experience yet! This is my second MINI and 10th vehicle purchased in the last 10 years. They really surprised me with the immediate returned phone calls and professionalism. Bottom line is "I" felt that they went above and beyond what normal dealers do. They make you feel like they want to earn your business and you are important. I traveled over 4 hours to do business with MINI of Knoxville. I do have local dealers but was not having a very good experience with my local dealers. I would highly recommend at least giving them a call; explain what you are looking for... and go from there.

Dave wrote this along w/ a 5 star rating, I really had a great experience here. I was looking at a BMW on their sister lot and decided to look at a Mini instead. Mark Williams at BMW and the guys at Mini (including Darren) made the transition a breeze. They worked with me and I walked away with a Cooper hardtop that I'm very pleased with. They even worked in a "little" mini for my 1 year old into the deal. I think I got about an hour and a half of babysitting while my wife and I were there as well. I would truly recommend stopping in and checking out the product, and the great staff there.”

Gary from Kentucky writes, Overall, the experience was a good one. The process went as smoothly as possible. Everyone was educated about their product, helpful, and friendly. I would recommend Mini of Knoxville and if I were in the market for another Mimi, I would certainly do a return trip. Service is a big part of a car purchase and I am pleased to know that the service department has Saturday hours.”


Pam writes, "I first dealt with Grant when I bought my Clubman. Very knowledgeable and personable. No pressure whatsoever, plus he gave us a great deal as it had been only a month since they had opened in Knoxville. The initial service guy (who is no longer there and shall remain nameless) was a little stressed out, and didn't seem to know what he was talking about. I bought some running lights in January, and he failed to tell us about the cost of labor. When I brought the car in to get the lights, he then told me about the ~$400 labor charge. Not good, and my husband was furious. Dave then tried to call my husband, reach out and try to understand our situation. Dave has always been very professional, level-headed, understanding, pleasant to work with. Then I met Scott. Extremely friendly. It seems like I have known him forever. Dave and Scott let me pick out a MINI Duffle Coat to make up for the gaff the other guy had made. The coat is beautiful. Dave didn't "throw it" in my face...like "look, we did this for you". All he and Scott wanted was to make things right, and keep a good customer. From the beginning, I have recommended MINI of Knoxville, and will continue to do so thanks to Dave, Scott, and Grant.

 

Denise Trotter from Chattanooga writes, "Andrea was extremely helpful in finding us a car to surprise our son. She had everything ready when I arrived at the dealership, which was nice due to the long drive we had to get there. I appreciate her knowledge and friendliness also. Our son was very excited and is truly enjoying his new Mini. I was not convinced that a Mini was what we needed to buy for him, but Andrea helped me make that decision. We are all very happy with the Mini Countryman we purchased. Thank you again for a pleasant experience."

Pat writes, Admittedly, I've always been a car nut, but typically still hate the purchase process. I have a background in my career of Customer Service and for many years now Sales. I am very often dumbfounded by how unprofessional Salespeople can be. Poor presentation, poor or no follow-up, not knowing their product, all the reasons one looks for NOT to return to buy again or recommend a friend to buy. MINI of Knoxville gave me all the reasons to buy and to recommend them to a friend and it was all spearheaded by Andrea DeMarco. From our first contact to signing the papers, she was always there, always following up and assuring our interests and needs were met. She seems to have a great support group within the dealership, from the Business Manager to the Service Manager, who from now on I want as my best friend. Thanks to all for making our purchase fun again."

 

Mike McKnight says, "From my initial contact to driving away this has to be the best new car buying experience in all my years. Ms DeMarco was very professional, friendly and answered all my questions promptly and thoroughly. Tom Pack in finance was great and the gal who did the delivery and went through all the great features on the 2011 MINI was perfect.

So all in all I would HIGHLY recommend anyone to give them a chance if you're contemplating a new MINI."

 

Lesli writes, "I hate the entire car buying process. I hate it so much that it's been over 10 years since I even seriously considered buying a new car. However, my experience with MINI of Knoxville was nothing but easy. Most of the work was done via email. Andrea understood my work responsibilities and was able to work with my schedule. I totally recommend that anyone purchasing a new car do the entire thing online. From beginning to end, buying this car was the easiest thing I've ever experienced in the car world. And as bonus, I am now the proud owner of the cutest car ever created."

 

This satisfied customer from Kentucky writes, "Great service... sent my build from the mini website and had a response the next day. When we couldn't find an exact match, they worked very hard to find one even better than I had initially planned. Worked to find a price that made my drive to knoxville worth it rather than going to closer Louisville. They handled my constant questions and spent a lot of time finding the right car and working out a great deal."

 

Ryan from Knoxville says, "We have had a FANTASTIC experience working with BMW/Mini of Knoxville! The people were very knowledgeable, friendly and very personable! Considering Knoxville, TN had just endured the worst tornado outbreak in a long time the folks here were still very friendly and professional. While we were there, a fellow came who had just been on the Mini Dragon run and his Mini developed some issues. Mini of Knoxville was there to help him. We had not yet purchased our Mini Clubman and watched how the Service people dealt with this unexpected situation. They were fantastic. The Service fellow helped him out and said it was nothing serious. Just some kind of gate was stuck. He took care of it and they were off! Such an experience is what Grayson's has always been known for. In the past we have purchased many Jeeps from Grayson's and after a 6 year hiatus... we decided to check into their Minis. We were not disappointed! FANTASTIC people.... FANTASTIC service... It was nice to know that Grayson's BMW/Mini of Knoxville is STILL A NAME YOU CAN TRUST!"

"Very Happy "Mini" Owners indeed!"
Ryan and Marj Worley
Knoxville TN

 

Another satisfied customer writes, "I contacted Andrea via the internet with an interest in purchasing a new MINI Cooper. She was extremely attentive and helpful. I travel a lot with my work schedule and she was more than understanding and stayed in constant contact with me regarding my needs. She new the product very well and via email and telephone calls was able to help me determine precisely the right vehicle for me and my family. She understood and assisted me with my odd schedule and found the precise vehicle I desired. She worked closely with other dealer personnel to assist me in ensuring the price was right as well. On the day I was to pick up the car and sign the paperwork, she was very friendly and put me at ease. She took extra time to make certain that I learned the car inside and out before I left. I worked with Darren concerning finances and the process was timely and handled extremely well. They both worked hard to ensure I was comfortable and at ease. Darren was thorough and efficient and made the paperwork painless. I have purchased many vehicles over the years and this was without a doubt the best experience yet."

"All in all I got an excellent deal, the exact car I was wanting and feel I walked away with two new friends. I will definitely be going back to MINI of Knoxville for my next vehicle thanks to Darren and Andrea."

Teresa says, "I had a wonderful experience with the purchase of my new Countryman.
I worked with Andrea online for most of the deal. This worked well for
me, as I manage my own business with my husband, and run a tight schedule. Andrea was extremely professional and efficient, which I respect very much. She even arranged to have my windows tinted prior to my arrival. When I arrived in Knoxville my beautiful mini was ready, as was paperwork. It was a smooth and easy transaction. I would, and have recommended Andrea, to anyone who ask where I got my car."

"I appreciated very much that she does business the way I do. Everything was done ahead
of time, so I knew exactly what to expect before I arrived."


Jackson writes, "Top notch customer service and best buying experience yet. This is my second MINI and 10th vehicle purchased in the last 10 years. They really surprised me with the immediate returned phone calls and professionalism. Bottom line is "I" felt that they went above and beyond what normal dealers do. They make you feel like they want to earn your business and you are important. I traveled over 4 hours to do business with MINI of Knoxville. I do have local dealers but was not having a very good experience with my local dealers. I would highly recommend at least giving them a call; explain what you are looking for... and go from there."

Dave gave us five stars and says, "I really had a great experience here. I was looking at a BMW on their sister lot and decided to look at a Mini instead. Mark Williams at BMW and the guys at Mini (including Darren) made the transition a breeze. They worked with me and I walked away with a Cooper hardtop that I'm very pleased with. They even worked in a "little" mini for my 1 year old into the deal. I think I got about an hour and a half of babysitting while my wife and I were there as well. I would truly recommend stopping in and checking out the product, and the great staff there."